How Tanwar Music Use 24/7 Automation to Handle 100% of Global Enquiries
Client overview
Tanwar Technical Music (also known as Tanwar Music) is a leading musical instrument dealer and wholesaler based in Faridabad, Haryana.
About Tanwar Music
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Location
Faridabad, Haryana -
Services
Musical Instruments & Accessories -
Scale
Centralized & managed 1000+ customer enquiries with automation -
Growth
Improved customer engagement and sales efficiency through centralized lead tracking
With over five years of experience, Tanwar Technical Music specializes in percussion instruments, digital music gear, and related accessories for both retail and wholesale customers. As customer enquiries and online sales demand grew, the business implemented Picky Assist’s CRM, chatbot automation, and eCommerce solution to streamline lead management and customer communication.
The challenge
As the business expanded, Tanwar Technical Music began facing operational inefficiencies that affected customer response management and sales coordination:
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Scattered enquiries
Managing customer conversations across multiple channels without a centralized system.
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Lead Tracking Issues
Difficulty monitoring leads and follow-ups efficiently.
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Manual Sales Handling
Product enquiries and sales responses were handled manually.
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Limited Online Sales Structure
No organized system for product showcasing and online sales.
The Picky Assist solution
Picky Assist implemented a centralized CRM, chatbot automation, and eCommerce-enabled workflow. The solution focused on improving lead management, customer interactions and sales.
Customized CRM Implementation
A structured CRM system was deployed to manage leads, customer data, and sales enquiries
Automated Chatbot for Enquiries
An intelligent chatbot was implemented to instantly handle product enquiries and customer questions
eCommerce Integration
An integrated eCommerce setup enabled online product listings, customer browsing, and sales management.
Centralized Dashboard
All customer interactions and order activities managed through a single unified dashboard for improved visibility.
Automated Notifications
Real-time notifications were configured for new leads, customer interactions, and order-related activities
Centralized Communication
Managed all conversations from one organized CRM platform.
Business impact
Centralized management of customer enquiries and sales operations
Improved response time through automated customer interactions
Increased sales opportunities through integrated eCommerce
Reduced dependency on manual processes due to automation
Organized CRM-based lead and customer tracking
Before vs after snapshot
See the transformation in business processes
| Challenge |
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Lead Management
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Customer Response
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Sales Process
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Order Tracking
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| Before |
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Manual and scattered tracking
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Manual replies
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Offline and manual handling
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Limited visibility
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| After |
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Centralized CRM system
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Automated chatbot responses
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Online eCommerce-enabled sales
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Centralized order management
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Ready to Streamline Sales and Customer Enquiries Like Tanwar Music?
If your business is still managing customer enquiries manually across multiple platforms, it’s time to centralize and automate your operations!
- Tanwar Music Team"The system has significantly improved how we manage enquiries and sales. The eCommerce integration helped us expand our reach, and automation has made our operations much more efficient”